Product Overview Tkambio USA is a B2B financial services platform that enables smooth cross-border transactions and domiciliary account setups for businesses operating between the United States and Mexico. We are building financial pathways that connect, rather than separate, international businesses. Problem Statement The previous website used a generalized, one-size-fits-all approach that failed to address the contrasting bureaucratic and regulatory needs of our B2B clients in each market. Businesses in Mexico faced a complex process requiring significant guidance, while our US-based clients needed a streamlined, efficient experience. This mismatch created friction and inefficiency for both segments. My Role I led market-specific UX audits to identify the key friction points and distinct goals for each B2B segment. I then restructured and rewrote all platform copy in both English and Spanish, crafting a tailored experience that emphasized step-by-step guidance and compliance reassurance for our Mexican partners, and speed and efficiency for our US partners.