Caseflood.ai (YC W25) is a legal SaaS platform helping law firms automate lead intake and case qualification. But their site needed more than just a facelift, it lacked the frictionless, value-driven flow that drives signups.
 I reimagined the user journey with a sharper focus on conversion. During research, I introduced a game-changing idea, an ROI calculator that lets firms see their potential value before signing up. The redesign boosted clarity, trust, and decision confidence , turning interest into action.